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Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students' parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now!
Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

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  1. [Abigail (singer)|Abigail]]<ref name="Abigail"/> *[[Bananarama]]<ref name="Soto"/><ref name="Pop Life"/><ref>{{cite web|url= |first= Nick |last= Levine |title= Music Interview – Bananarama |website= Digital Spy |date= 24 July 2009 |accessdate= 31 March 2015}}</ref> *[[Claudja Barry]]{{sfn|Arena|2013|p=58}}{{sfn|Jones|Kantonen|2000|p=230}} *[[Biddu]]<ref>{{cite magazine|first= Richard |last= Buskin |title= The Buggles 'Video Killed The Radio Star' |magazine= [[Sound on Sound]] |quote= [Tina Charles]'s Indian-British producer, Biddu, hired both men as session musicians, and his work in the fields of Hi-NRG and electronic disco had a profound influence on [Trevor Horn]'s own production aspirations. |url= |date= December 2011 |accessdate= 31 March 2014}}</ref> *[[Boys Town Gang]]{{sfn|McAleer|1990|p=25}} *[[Bronski Beat]]<ref>{{cite web|url= |title= Bronski Beat – Rainbow Nation |website= AllMusic |accessdate= 31 March 2015}}</ref><ref name="Roundup">{{cite magazine|first= Bill |last= Graham |title= Critics Roundup 1984 |quote= HI-NRG was the club sound that boosted both Evelyn Thomas and the trash dementis of Divine but it also propelled both the Bronski and Frankie Goes To Hollywood. |url= |magazine= [[Hot Press]] |date= 14 December 1984 |accessdate= 31 March 2015}}</ref> *[[Miquel Brown]]{{sfn|Arena|2013|p=74}}{{sfn|Brewster|Broughton|1999|p=196}}{{sfn|Jones|Kantonen|2000|p=229}} *[[Cappella (Eurodance group)|Cappella]]<ref>{{cite web|url= |first= Johnny |last= Loftus |title= Cappella – Best of Cappella [ZYX] |website= AllMusic |accessdate= 31 March 2015}}</ref> *[[The Communards]]{{sfn|RollingStone|1992|p=157}} *[[Al Corley]]{{sfn|Jones|Kantonen|2000|p=192}} *[[Corona (band)|Corona]]<ref name="Pareles">{{cite news|first= Jon |last= Pareles |authorlink= Jon Pareles |title= Niche Music: Tejano, Rave and, Yes, Bhangra |url= |newspaper= The New York Times |date= 14 May 1995 |quote= Another contender is hi-N.R.G., a fast, cheerful style, first heard in gay San Francisco clubs in the early 1980s and now on the pop Top 40 in hits by Corona and the Real McCoy. |accessdate= 31 March 2015}}</ref><ref name="Walters">{{cite magazine|first= Barry |last= Walters |date= 23 January 1996 |title= Profits and prophets |url= |magazine= The Advocate |publisher= Here Publishing |issn= 0001-8996}}</ref> *[[Patrick Cowley]]{{sfn|Butler|2006|p=39}}<ref name="Cowley"/>{{sfn|Jones|Kantonen|2000|p=110}}<ref>{{cite web|first= Diana |last= Potts |title= Patrick Cowley – Artist Biography |url= |website= AllMusic |accessdate= 31 March 2015}}</ref> *[[Dead or Alive (band)|Dead or Alive]]<ref name="SAW"/><ref name="Barry"/>{{sfn|Du Noyer|2007|pp=184, 198}}{{sfn|RollingStone|1992|p=185}} *[[Hazell Dean]]<ref>{{cite web|url= |first= Jon |last= O'Brien |title= Hazell Dean – Artist Biography |website= AllMusic |accessdate= 31 March 2014}}</ref><ref>{{cite news|url= |first= Graeme |last= Watson |title= Catching Up with Hazel Dean |newspaper= OutInPerth |date= 21 December 2012 |accessdate= 31 March 2015}}</ref> *[[Divine (performer)|Divine]]{{sfn|Shaw-Miller|1993|p=117}}<ref name="Roundup"/>{{sfn|Brewster|Broughton|1999|pp=196, 304}} *[[Jason Donovan]]<ref name="Soto"/> *[[Erasure]]<ref>{{cite news|url= |first= Jon |last= Pareles |title= Reviews/Pop; Of Broken Hearts and a Broken World |quote= Many of Erasure's songs exemplify the post-disco style called hi-N.R.G. -fast and openly artificial, with synthesized riffs bouncing and ticking in every register. |newspaper= The New York Times |date= 21 February 1990 |accessdate= 31 March 2015}}</ref><ref>{{cite news|url= |title= Erasure – Pop |newspaper= [[The Times]] |date= 29 January 2005 |accessdate= 31 March 2015}}</ref> *[[Fancy (singer)|Fancy]]{{sfn|Jones|Kantonen|2000|p=107}} *[[The Flirts]]<ref>{{cite magazine|first= Diego |last= Martínez |url= |title= Music to Start the Week With #010 |magazine= The WILD Magazine |date= 28 November 2011 |accessdate= 31 March 2015 |url-status= dead |archiveurl= |archivedate= 2 April 2015}}</ref> *[[Frankie Goes to Hollywood]]<ref name="Roundup"/>{{sfn|Echols|2010|p=229}}{{sfn|Du Noyer|2007|p=198}}<ref>{{cite magazine|first= Ira |last= Robbins |title= Frankie Goes to Hollywood |magazine= Trouser Press |url= |accessdate= 25 October 2013}}</ref> *[[Nicki French]]<ref name="Walters"/> *[[Fun Fun]]<ref>{{cite web|url= |first= Alex |last= Henderson |title= Fun Fun – Have Fun |website= AllMusic |accessdate= 31 March 2014}}</ref> *[[Eartha Kitt]]{{sfn|Shaw-Miller|1993|p=116}} *[[Ian Levine]]<ref name="Levine">{{cite web|url= |first= John |last= Bush |title= Ian Levine – Artist Biography |website= AllMusic |accessdate= 31 March 2015}}</ref>{{sfn|Jones|Kantonen|2000|pp=173–74, 228}}{{sfn|Brewster|Broughton|1999|p=96, 104}}{{sfn|Andrews|Isaac|Nichols|2011|p=135}} *[[Lime (band)|Lime]]<ref name="Cotler"/><ref name="Lime"/> *[[Traci Lords]]<ref name="Bush"/> *[[Man 2 Man]]<ref>{{cite web|url= |first= Sean |last= Cooper |title= Man Parrish – Artist Biography |website= AllMusic |accessdate= 31 March 2015}}</ref> *[[Kelly Marie]]{{sfn|Arena|2013|p=154}}<ref>{{cite web|url= |title= Kelly Marie – Artist Biography |website= AllMusic |accessdate= 31 March 2015}}</ref> *[[Giorgio Moroder]]{{sfn|Butler|2006|p=39}} *[[Alison Moyet]]{{sfn|Hawkins|1997}} *[[Bobby Orlando]]<ref name="Slant"/><ref name="Bobby O"/><ref>{{cite web|first= Doug |last= Stone |title= Bobby Orlando – Artist Biography |website= AllMusic |url= |accessdate= 11 November 2013}}</ref> *[[Paul Parker (singer)|Paul Parker]]{{sfn|Arena|2013|p=121}} *[[Man Parrish]]<ref>{{cite book|first= Colin |last= Larkin |authorlink= Colin Larkin (writer) |title= [[Encyclopedia of Popular Music|The Encyclopedia of Popular Music]] |year= 2011 |edition= 5th |publisher= [[Music Sales Group|Omnibus Press]] |isbn= 0-85712-595-8 |chapter= Nomi, Klaus |quote= [Klaus Nomi] worked with Man Parrish, the New York electro and hi-NRG producer, on his self-titled debut album.}}</ref> *[[People Like Us (band)|People Like Us]]<ref name="B&S"/> *[[Pet Shop Boys]]{{sfn|Hawkins|1997}}<ref name="PSB"/><ref>{{cite book|title= Sounds English: Transnational Popular Music |first= Nabeel |last= Zuberi |publisher= [[University of Illinois Press]] |year= 2001 |location= [[Urbana, Illinois|Urbana]] and [[Chicago]] |isbn= 0-252-02620-9 |page= [ 74] |quote= Neil Tennant and Chris Lowe use electronic instruments and work within and across dance-floor genres such as house, Hi-NRG, techno, and many other subgenres. |url-access= registration |url=}}</ref> *[[Real McCoy (band)|Real McCoy]]<ref name="Pareles"/><ref name="Walters"/> *[[RuPaul]]<ref>{{cite web|first= John |last= Bush |url= |title= RuPaul – Biography |website= [[AllMusic]] |archiveurl= |archivedate= 11 May 2012}}</ref> *[[Sinitta]]{{sfn|McAleer|1990|p=163}} *[[Jimmy Somerville]]<ref>{{cite web|url= |first= Jon |last= O'Brien |title= Jimmy Somerville – For a Friend: The Best of Bronski Beat, The Communards & Jimmy Somerville |website= AllMusic |accessdate= 31 March 2015}}</ref> *[[Stacey Q]]<ref>{{cite news|url= |first= Liz |last= Ohanesian |title= Synthpop and Hi-NRG Star Stacey Q Returns with a New Album, Live Dates |newspaper= [[LA Weekly]] |date= 3 July 2009 |accessdate= 31 March 2015}}</ref> *[[Stock Aitken Waterman]]<ref name="SAW"/><ref>{{cite magazine|title= 100 Best Singles of 1984: Pop's Greatest Year > 98 – Dead or Alive, "You Spin Me Round (Like a Record)" |url= |first= Charles |last= Aaron |magazine= Rolling Stone |date= 17 September 2014 |accessdate= 31 March 2015}}</ref><ref>{{cite news|title= Eurovision 2010: Pete Waterman |publisher= [[BBC News Online]] |url= |date= 28 May 2010 |accessdate= 31 March 2015}}</ref> *[[Donna Summer]]{{sfn|Hawkins|1997}}<ref name="Soto"/> *[[Suzy Q (group)|Suzy Q]]{{sfn|Hawkins|1997}} *[[Sylvester (singer)|Sylvester]]{{sfn|Echols|2010|p=146}}{{sfn|Hawkins|1997}}{{sfn|Brewster|Broughton|1999|p=196}} *[[Take That]]{{sfn|Andrews|Isaac|Nichols|2011|p=133}}<ref>{{cite web|title= Take That – Artist Biography |url= |first= Stephen Thomas |last= Erlewine |website= AllMusic |quote= Eventually, the group worked its way toward Hi-NRG dance music, while also pursuing an adult contemporary ballad direction. |accessdate= 31 March 2015}}</ref><ref>{{cite news|title= Profile: Mark Owen |publisher= BBC News Online |url= |quote= Owen's debut single Child showcased a more acoustic, psychedelic sound than his Hi-NRG Take That hits. |date= 11 March 2010 |accessdate= 31 March 2015}}</ref> *[[Evelyn Thomas]]<ref name="Roundup"/><ref>{{cite book|title= The Guinness Encyclopedia of Popular Music |editor-first= Colin |editor-last= Larkin |editor-link= Colin Larkin (writer) |publisher= [[Guinness World Records|Guinness Publishing]] |chapter= Johnson, L.J. |year= 1992 |volume= 2: Farian, Frank to Menza, Don |url= |isbn= 978-1-88226-702-6 |archiveurl= |archivedate= 12 March 2012}}</ref><ref>{{cite web|url= |first= Justin |last= Kantor |title= Evelyn Thomas – Have a Little Faith in Me |website= AllMusic |accessdate= 31 March 2015}}</ref>{{sfn|Jones|Kantonen|2000|p=229}} *[[Jeanie Tracy]]<ref>{{cite magazine|first= Larry |last= Flick |title= N.Y. Hits Home With Crop Of New House Indies |url= |page= 31 |magazine= Billboard |volume= 107 |issue= 8 |date= 25 February 1995 |issn= 0006-2510}}</ref> *[[Trans-X]]<ref>{{cite web|first= Jesse |last= Locke |title= 6 of the best past and present videos you might have missed |publisher= [[A.Side TV|Aux]] |date= 8 November 2013 |accessdate= 31 March 2014 |url= |archiveurl= |archivedate= 7 April 2015 |url-status= dead}}</ref> *[[Fiachra Trench]]{{sfn|Jones|Kantonen|2000|p=228}} *[[U.S.U.R.A.]]<ref>{{cite magazine|first= Larry |last= Flick |title= Reviews & Previews > Pop > Usura – Open Your Mind |page= 26 |magazine= Billboard |volume= 110 |issue= 5 |date= 31 January 1998 |issn= 0006-2510 |url=}}</ref> *[[Village People]]{{sfn|Hawkins|1997}} *[[The Weather Girls]]{{sfn|Hawkins|1997}}{{sfn|McAleer|1990|p=190}} *[[Kim Wilde]]<ref name="Wilde"/> *[[Viola Wills]]{{sfn|McAleer|1990|p=194}} *[[Tom Wilson (DJ)|Tom Wilson]]{{sfn|Strong|2002|
    • The author did a great job with all these research work. Really valuable information, thank you!
      • Completely agree with the author. Modern businessmen should involve young people, introduce brands to them, socialize… Looks like a fresh product market!

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